Project:

When Advance Bank bought BankSA, one of the shared products was Advance Bank Office Banking. One of the advantages of the aquisition was sharing products. We were employed to rebadge the existing Advance Bank promotional diskette, enabling BankSA to use it in their marketing. If you compare the screen shot here with the Advance Office Banking, the advantages of using a common base and reusable templates becomes obvious.

Our Brief:

• the software product’s features and actual operation should be demonstrated - the demonstration must clearly state the product's features as well as simulate its operations in situations the customer would understand.
  
• demonstration should have a "feature recycling" ability - the demonstration should use a graphical device to show prospects their progress through the module. When they exit, it should gracefully remind them of what they haven't yet seen, and provide a summary way for them to get it. A product benefits sheet should be offered to be printed.

• demonstration must simulate the software and provide a guided tour- provide prospects who are viewing the demonstration with an opportunity to participate in a guided tour of the product to see how different parts of it work.
  
• demonstration should track areas of interest- as prospects move around the disk, their "visitations" should be tracked, as well as the time they spend in each area - this should be returned to the Bank (at the prospect’s permission) for analysis.
  
• demonstration must provide ability for customers to order- the demonstration must give prospects the ability to order the product by offering a simple fax form which they can complete and print.
  
• demonstration should have a "What if" Cost/Benefits calculator- the prospect should be able to enter their current banking parameters, and have an interactive calculator calculate whether Bank S.A. Office Banking will save them money. The results should be printable. The internal cost parameters should be easily maintainable by a bank administrator, without having to repackage the module.

Interesting Bits:

• our favourite area - adapting the Advance Office Banking interface to an entirely different look.
  
• demonstration fits on a single 1.44MB floppy diskette - the entire demonstration can be installed from a single diskette.
  
• cost/Benefit calculator - tells a prospect whether the BankSA Office Banking product will actually save them any money.
  
• feature tracking - a great way to ensure prospects see what you want them to see.
  
• behaviour tracking - if the prospect allows it, their visitation information is returned to the Bank for analysis concerning which areas of the product are of most interest.